Smarp Insights is a visualized, advanced analytics dashboard that helps you benchmark and optimize the metrics in a variety of areas in your employee advocacy program. With Insights, you can easily approach Employee Advocacy in a much more efficient, data-driven and yet human-centric way.
To access Insights, simply navigate to the Analytics tab click the the Insights section.
Here, your posts are grouped by the Topic tags, with each topic corresponding to a bubble on the chart. By hovering your cursor over any bubble, you can find out which topic it represents and the associated performance metrics.
- The size of a bubble correlates to the amount of posts tagged with this topic. For example, if you have 100 "Recruitment" posts and 50 "Sales" posts, the "Recruitment" bubble will be much larger than the "Sales" one. This way you can identify, at a glance, how you have allocated your effort in curating various topics in your content portfolio.
- The horizontal axis measures how engaging a topic is on social media such as Facebook, LinkedIn and Twitter. By hovering over the phrase "External Popularity", you could see its definition - the sum of clicks and reactions divided by the number of shares. Therefore, the bigger the number is (the further right a bubble locates on the chart), the more popular and engaging a topic is on social media.
- The vertical axis measures how popular a topic is internally among the users in your organization. By hovering over the phrase "Internal preference", you could see its definition - the number of shares divided by the amount of posts marked with this Topic. Therefore, the bigger the number, the more employees like to share content related to a specific topic.
You can see which topics engage your employees the most (the highest bubbles) and/or engage their connections on social media the most (the rightmost bubbles).
If a specific region on the chart is cluttered with many bubbles, you can also "zoom in" by dragging your cursor across that region. To zoom out, simply right click anywhere on the chart.
In addition, you can also choose to show only a sub-set of topics on the chart by clicking the "Filter" button on the upper right of a bubble chart.
The design of Campaign performance benchmark is aligned with the Topic performance above. The difference is that, in this chart, each bubble represents a Campaign tag you have marked your post with. Using this chart, you could benchmark the performance of various campaigns that were in effect for a short amount of time (e.g., the launch product A vs that of product B).
The design of Source performance benchmark is aligned with the Topic performance above. The difference is that, in this chart, each bubble represents a an online Source where your post are originally from. For instance, you can benchmark your own blog content against other sources such as TechCrunch or Forbes.
In the section, you can identify your top 10 most popular pieces of content in terms of how many of your users have read it. In the table, you could identify
- Unique Reads: how many users have read a post
- Total Reads: how many times a post has been read
- Type: whether a post is internal or external
Want to find out the read statistics for all the posts? Simply go to the top of the Insights page and click "Export Insights".
This section shows you how large your users' reach (total number of followers on social media) is. By clicking the ">>" icon, you can further find out the reach across Facebook, LinkedIn, Twitter and Xing.
The design of User Group performance benchmark is aligned with the Topic performance above. The differences are that,
1) in this chart, each bubble represents a User Group such as "Team US" and "Team UK".
2) the vertical axis here is named as "Internal activity" which is measured by "Shares per user", rather than "Shares per post" which were used in Topic, Campaign and Source benchmarking above. "Shares per user" in this case reflects more accurately how active a particular group of users are.
This section shows you the total amount of posts that your users have proposed for publishing and the amount of which have been approved by your Admins. In addition, your Top 10 users who have proposed the most amount of content, and their number of proposed posts approved are also highlighted in the table. This way you can recognize and coach your users accordingly.
Remember, a high number of proposed posts is usually a good indicator that your program is running successfully, as people are motivated to contribute to your brand messaging!
This section shows you the percentage of your users who are using the Smarp mobile apps.