Content is king. That’s what they say, and even if it’s a worn out slogan, it’s true. Content is perhaps the most crucial aspect of increasing brand awareness and building valuable connections with your target audience. Content is no longer in the hands of the management, publications or communication specialists. Content is in the hands of individual professionals, who can find it, post it and influence others with it online.
Check out how to boost the ROI of your content marketing with employee advocacy in the guide below!