Social selling is about leveraging social networks to interact with potential buyers to build revenue driving relationships. Social selling is considered to be soft selling. Instead of aggressive pitches and hard selling, prospects are approached in a way that delivers actual value right from the start. Social selling is all about answering questions, offering interesting content and engaging with prospects until they are ready to purchase from you. Below is a guide on how to build your employee advocacy program around social selling. Want to maximize your sales and marketing conversions? Check it out!