It’s widely considered that employee engagement is driven through the feeling of appreciation and the recognition received from others. However, due to differing internal policies and guidelines, the methods of rewarding and recognizing can vary significantly from company to company, and can include different types and forms of rewards. The good news is that showing appreciation and recognizing users on Smarp does not necessarily have to cost a lot of money. In fact, when it comes to recognizing and rewarding your users, the only limit is your creativity. Below are some suggestions utilizing non-monetary, monetary and/or ‘Good Cause’ rewarding forms:
- Mystery Box
- A lunch/dinner with the CEO, EA Program Manager, Director of Marketing etc.
- Personal “Smarper of the Month” recognition on the Smarp platform in the form of an “Internal Note” (example here/below)
Example of Personal “Smarper of the month” recognition
You are the Smarper of the month! Congratulations!
This is an award that has been earned through your contributions to the Smarp program and overall success during this month. The ranking takes your content sharing, proposing content and unique clicks generated through your Social Media platforms into consideration.
It gives me great pleasure to notify you of this achievement, and we would like to share this with all of the other Smarp users. To be selected amongst all users is an honour which speaks highly of you and how your work is perceived within the company. This positive contribution deserves our recognition, and I am proud to say that you are a valued member of our company.
Congratulations once again, and please let me know if you have any questions or need additional information regarding this award.
Warm regards, NAME Director, Marketing, and Customer Outreach
- Receive company branded items/accessories
- Leaderboard competition
- Have a say where the next internal company trip should be
- Vote for a pet day, casual Friday etc. at work
- An invite to exclusive industry events
- An invite to participate in social media related workshops to boost professional expertise
- Gift vouchers; such as Amazon, ITunes, Google Play
- Subscription to a magazine or news blog
- Commodity vouchers; such as fuel, food, services.
- Tickets to an event (Opera, theatre, Gala, movie etc.)
Monetary rewards help to motivate your users to perform at their best and strive to achieve both company and individual goals. Research (conducted by IBM and the University of Pittsburgh) confirms that gamification effectively drives engagement and sharing on social networks. However, overuse of these rewards may eventually lose their impact and value to the point where they are no longer stimulating.
There are some pitfalls that you should keep in mind when providing monetary rewards. Here are the two main common pitfalls and how you can overcome them:
- Rewarding users with the same incentive over a longer time can be demotivating and boring to some extent. Tip: Be creative. Changing the reward itself will keep your users interested. Predetermine specific dates for which the reward is valid and communicate this clearly.
- Monetary rewards usually motivate users for a short period. They often shift the focus of the program towards prizes when the focus and motivation should rather be on personal gains, such as personal branding, digital footprint, and engaging networks. Tip: Monetary rewards should be used as a supporting tool for either re-launching Smarp to users when experiencing a plateau, or when a new batch of users are invited to the platform throughout the program.
"Good Cause" rewards
- Polls to vote for which charity organization to donate to
- Donation in your name by the company
Please note: should you consider gamification as a key feature to your employee advocacy program, factors such as company culture, business complexity, role diversity, pragmatic impact and transparency should be considered, as they could better influence its success.