Smarp's Employee Advocacy concept is about humanizing brands. We empower employees to act as brand ambassadors on social media to improve their thought leadership, build their networks, and become more successful at what they do. All the while companies can increase their reach and credibility by generating meaningful conversations about the business.
All these are ultimately driven by your employees' social media efficacy. Hence it is very beneficial to provide your employees basic support and guidance on social media etiquettes, when you launch your employee advocacy program.
This is a Starter Kit on the use of social media for professional purposes. Its aim is to provide helpful and practical advice on how to act as influencers.
Hope you find it useful!