If connecting your corporate social profiles or RSS feeds is not enough, you’ll be happy to hear that Smarp has a powerful Zapier integration available. Zapier makes pushing new content from 750+ applications a breeze and enables you to build complex content workflows.
What can I achieve with Zapier and Smarp?
At the moment, you can use any Zapier integrated app to ’Create a New Post’ in Smarp. In addition, you can utilize the data of the newly created post for further integration. A couple of use cases could be:
- A new published blog post on Hubspot is automatically created as a new post in Smarp, after which a link to the post is shared automatically through Slack so that others can read and share the post.
- Links posted on a specific Slack channel are automatically created as new Proposed Posts for Admins to review.
- An RSS feed is pushed into Smarp through Zapier, after which the links to the newly created posts are automatically output into a new RSS feed.
The possibilities are endless really, and once you understand the principle behind pushing data around you can get really creative.
How do I get started?
Assuming you don’t have a Zapier account yet let’s get started with that
- Go to the Zapier website and sign up for a free account.
- Once your account is created and you’re logged in, accept this invitation to use the Smarp integration.
- Visit the App Explorer and have a look at which apps are available for integration.
By now you have a functional Zapier account, accepted the invitation to use the Smarp integration, and have a good idea of which applications are available for you to integrate.
Building your first integration
Zapier refers to an integration as ‘a Zap’. You’ll need to create a new Zap for each integration you would like to establish. In the following example, we’ll create the first use case described earlier.
- Open the Zap editor by clicking at the top of the Zapier home screen.
- Select the app you want to use as a ‘trigger’ for the integration. (The trigger is the app which will provide the initial data to be pushed around in your Zap) In this case, we’ll select HubSpot.
- Since we want to push the latest published blog articles from our HubSpot account to Smarp, we will select ‘New COS Blog Article’ as the trigger.
- From every step onwards press to continue to the next step of the configuration.
- Connect a new HubSpot account, or use an existing one if you’ve already connected it before.
- In the next step, we’ll have to specify which Blog we want to receive data from, and whether we want the Zap to trigger on any post (drafts + published) or published only.
We’re gonna choose ‘Published Only’ in this case since we do not want any draft posts to be pushed into Smarp.
- Zapier will ask you to test each step in your Zap when you’ve configured it.
Verify that all the settings are correct and press ‘Fetch & Continue’ to retrieve data from the latest published post on your selected blog.
- If all goes well you’ll see the following: You can preview the data by clicking ‘view your cos blog article’ to make sure all the data is carried over properly.
If it all looks good let’s click continue.
- Next, let’s connect your Smarp account. Type 'Smarp' in the search bar and click it to continue.
- Select the ‘Create a New Post’ action and continue.
- Make sure you’re actively logged into your Smarp instance and click
- A new window will pop up. Click ‘Authorize App’.
- In the ‘Content Link’ field select the data source. In this case Step 1 is the new Blog post which we just retrieved from HubSpot. Since we’re supposed to submit a URL let’s select ‘Published URL’ as the source.
- Post properties like ‘Post Title’, ‘Post Body’ and ‘Post Image’ are automatically generated by Smarp once the new post is created, but you can fill them in manually or use the data from Step 1.
- Decide whether you want this new post to be ‘Shareable’ or only available as an ‘Internal Note’. This property will be set to ‘Yes’ by default, so any new post created by this Zap will be shareable.
- You need to make is whether you want the posts created by this Zap to go directly into the ‘Published Post Feed’ or submit it for Admin approval first in the ‘Proposed Post Feed’. After that you simply need to choose one or more channels to push the content to.
Since the content from our Blog is safe for direct sharing and doesn’t need any Admin review, we’ll set it to ‘Publish’ straight away. Let’s click continue and review the result.
- Just like in Step 1 you’ll be given a chance to review your settings and how your data will be submitted to Smarp. Go through this carefully.
If everything seems in order, click ‘Create & Continue’ to test if the integration works properly.
The newly created post is now available for sharing in Smarp! If you’re happy with this functionality you can click ‘Finish’ to name the new Zap and switch it on. But before that, let’s have a look at the data Smarp returned after the post was created.
- Click ‘view your post’. All the data listed here is available for use in next steps. You could, for example send it through a Slack message to inform your team a new post is available, or send it to a Google Sheet for archiving purposes. The options are endless.
All done, now what?
Once the Zap is named and switched on it will trigger every time a new Blog post is published on HubSpot. The data from the Blog post is then pushed into Smarp and will be created as a new ‘Shareable’ and ‘Published’ post. It will do so indefinitely until you decide to turn the integration off.