Pick a week to learn the basics. Identify a group of people who will act as the administrators of the platform and bring these people together. Instead of speculating, gather up, grab a coffee and start using Smarp together. Try out the following: import content, invite a colleague, connect social media accounts, go through the settings, and share some content. Next, find and involve key influencers in your company. Walk them through the basics and let them lead the way. Pilot for a week or so to make sure you are familiar with the basics.
Decide who to involve. Choose who should take part in your employee advocacy program. Marketing, sales, HR, recruitment, IT, and communications all have proven to benefit greatly from empowering employees to act as brand ambassadors.
Communicate the benefits. Let employees know they are important. Highlight the benefits of growing a professional brand and building an engaged professional network. Make it easy for employees to share and discover content. Let employees know participating is entirely voluntary but beneficial for both the employer and employee. Together you’ll make it a success!
Let the content flow begin. Decide which admins have the main responsibility for adding content to Smarp. Identify your main sources of content, and decide how often you publish new posts on the platform. Consider creating guidelines for users to propose content for you!
Make decisions on publishing frequency and how long your posts are available for sharing by default. Try to prioritize content that is of true interest and creates value for employees and their networks. Consider also adding external content to the mix about your industry, or the fields that your employees represent in their professions. And do not forget the occasional humor!
Integrate employee advocacy into your communication efforts. Renew communication processes and actively campaign with the help of your employees. Make participating as easy and as rewarding as possible. Recognize the effort by giving constructive feedback and intrinsic rewards such as a shout-outs to top performers. Recognize the stars and support the ones who struggle to get started.