Time to launch! Let’s go big!
Find a suitable timeframe and communicate what your employee advocacy program is all about. What does it mean for your company. What does it mean for employees. Make sure you have checked all the settings and have some fresh content available. Make joining compelling and fun – encourage people to join. Write an invitation message suiting your respondents and set it under Notifications settings. Make a list of all the people you want to invite or let your employees register to the platform themselves! Or both.
Invitations to join the platform can be sent from the Users tab. As an admin select the Advanced invites option. If you are looking into sending out a mass invitation, use a one column CSV -file or let your team at Smarp handle the invitations. Pick a date for the launch and let the era of advocacy begin!
Follow these steps:
- Set a date and send out the first invitations
- After 24 hours, an automatic invitation reminder is sent to invitees
- After a week or two, send another round of invitations, now to the people who have not yet connected
- Give it another few weeks and send a third round of invitations to people who have not yet connected
- Bear in mind that you can invite more people whenever and you can ask your employees to invite their colleagues with you!
Once you’ve invited a bunch of people, you can manage your user base under our Users tab. Filter users based on who has shared or not shared, or which users still need to connect their social media accounts to start sharing. Find your active users or filter out the ones that need activation based on their last activity date.
Use the Email user functionality to send direct emails to your users about any issue at hand. Remember that you can send an email to all – or choose a group of recipients. If you’ve created user groups to target content – set the user groups here.
By clicking Edit next to a user you can update their information, target groups and change their role from sharer to admin and back. If an employee has left the company, you can also delete accounts here.
Analytics & Targets
Now that you have great content that your users are sharing, it’s time to have a look how your employee advocacy program is doing results wise! On the Analytics page, you will find the monthly overview of your results. Find out how many posts you had, and how many shares, clicks, reactions, reach and finally EEMV your employees generated.