When you have content that your users are creating, sharing and engaging with, you will need to be able to dive into the data of how your users are interacting with and using your company Smarp domain. Smarp offers two Analytics suites: Workforce Insights and Posts & Users Analytics which both can be found under the Analytics tab in the menu bar.
Please note that there is a difference between how Workforce Insights and Posts & Users analytics calculate data. Workforce Insights shows you data on posts published in the selected timeframe whereas Posts & User analytics shows you data on posts that received any engagement in the selected timeframe. This means that Posts & Users also includes posts that received clicks or reads etc. in the timeframe even if those posts were published outside of the timeframe.
Workforce Insights (WI) is Smarp's advanced analytics suite that includes Internal Engagement and Advocacy analytics. Each suite provides different data:
- Smarp's WI Internal Engagement analytics gives you a detailed look at your whole Smarp domain from an internal standpoint and how your users are engaging with the content on Smarp. For a detailed article on how to use Workforce Insights, read our guide here.
- Smarp's WI Advocacy analytics instead focuses on Employee Advocacy and provides detailed look at external data, e.g. shares, clicks, social media reach and reactions for your users and posts. For a detailed article on how to use Advocacy Analytics, read our guide here.
Both Internal Engagement and Advocacy have some common features, which have been designed to help you to find exactly the data that you are looking for:
- Filter: in both Analytics suites you can filter by Groups, Teams, Campaigns or Channels. Read more about filtering in WI here.
- Time range: in both suites you can set a custom time range or choose one of the default time ranges, such as Last 30 days or This Month.
- Export: you are also able to export the data per your set filters and time range. The data can be exported in .csv format in both suites and each suite also supports other, different formats.
- Pulses: you can add a pulse to receive emails from Smarp when a graph reaches a threshold or exceeds a set limit. Read more about pulses in WI here.
Any features that are unique to either suite is explained in more detail in their own guides.
Posts & Users Analytics
Smarp also offers analytics on Posts and Users which shows detailed information on posts in your Smarp domain and the activities of your users. From Posts and Users analytics you can, for example, see if there are specific posts that have been shared more than others from your Smarp platform, or which user has received the most clicks on their external shares.
The metrics that Smarp measures and shows in the Posts & Users analytics are:
- Reads: Reads will show the number of times a post has been read inside Smarp. A read is counted when someone clicks to open a post on their Smarp feed. A user can read one post in Smarp multiple times and all will be counted as a new read.
- Shares: Shares mean the number of times a post has been shared from Smarp to a social media network. A user can share the same post to multiple networks/same network and this will be counted as a new share.
- Clicks: Clicks shows the number of clicks on a shared post from Smarp on social media. Only unique clicks are counted, meaning if the same person clicks a post 5 times it will only count as 1 click.
- Reach: Reach is the sum of all the connections on social media that were potentially served with a post shared from Smarp. This is derived from a user's connections on social media.
- Reactions: Reactions is the sum of all likes, comments, reshares, retweets etc. that a shared post has received on social media.