Workforce Insights is Smarp's advanced analytics suite that shows detailed data for your Smarp domain so that you as an admin can understand your users and the posts that they engage with. This guide will give you an understanding of the widgets in Workforce Insights and how to understand the data that you are seeing. You can learn how to filter the data in WI here.
You can find Workforce Insights under the Analytics tab in Smarp by choosing Workforce Insights. You will automatically be in the first tab for Internal Engagement.
In order to make every part of Workforce Insights as easy to understand as possible, there is an i-symbol on the top-right corner of all the widgets. Clicking on the symbol will give you a description about the data that you are viewing.
Let us give an overview of the graphs and widgets that are shown as you enter Workforce Insights. Remember that you can always dig deeper into your data so your view changes, but let's look at that a little later.
First, there are two main graphs: the Engagement meters and the Post progression graph.
Graphs & Widgets
Engagement Meter
The engagement meter shows you the percentage of your current users who read at least one post during the selected time period. A user needs to click open a link, article, image or video post in Smarp for a read to be counted. (Please note that simply scrolling through the feed is not counted as a read in this meter.)
Post Progression Graph
This graph shows you a progression of published content, reads, likes, comments and the number of content contributors in your Smarp domain during the selected time period.
You can hover over any point on the graph and click on it to view detailed data on that point. For example, if we want to know what caused the spike in the Reads data on October 29th, we can click on that point for the widgets to update to show us information only for that day.
Similarly, if you only want to see, for example, the progression of Posts you can hover over the heading in the widget and the Posts data will highlight in the graph.
Under the Post progression graph, you can see five small widgets giving you total data for various events during the selected time period.
- Content contributors: Here you can see the number of users who have contributed content during the selected time period.
- Posts: This widget shows you the number of posts which were published during the selected time period.
- Comments: This widget shows you the number of comments which were made during the selected time period.
- Likes: This widget shows you the number of likes which were given during the selected time period.
- Reads: This widget shows you the number of reads which posts received during the selected time period. Reads refer to how many times users have clicked a post to open it to read it.
Finally, at the bottom of Workforce Insights you will see two pie charts showing your Most engaging channels and campaigns.
Most Engaging Channels
This chart will show you which channels are getting the most Reads. As we can see from the example chart below, the channels 'Customer Success' and 'New Business' have gotten 20% each of all the Reads in the selected time period.
If you are interested to know more about the Customer Success channel, for example, simply click on that part in the pie chart for the Workforce Insights dashboard to update the rest of the widgets to show you information for that channel. All the widgets previously explained will update to show you data only for your selected channel. To return to the default view, you can again click the same part to unselect it.
Most Engaging Campaigns
This chart shows you which campaigns are getting the most Reads. If there are no results, it means you have no active campaigns during the selected time period. If so, you can simply add campaigns to posts in your Smarp domain when creating or reviewing them to get more data.
If you are interested to know more about the Covid-19 internal info campaign, for example, to see how your users have been interacting with that type of content, simply click on that part in the pie chart for the Workforce Insights dashboard to update the rest of the widgets to show you information for that campaign. All the widgets previously explained will update to show you data only for your selected campaign. To return to the default view, you can again click the same part to unselect it.
Most Popular Sources
With this chart, you can identify where your users read your Smarp posts. There are multiple sources which users can read content from. Note that what you see in your graph depends on where you are using Smarp and not all sources might be visible to you in your analytics.
A Read is tracked as follows in the sources:
- Organic = clicking to open a post inside Smarp on the newsfeed or mobile app.
- Digest Email = clicking to open a post from the automated email digests from Smarp
- Email Newsletter = clicking to open a Smarp post in an email newsletter from Smarp
- Instant Email = clicking to open a post from an instant email from Smarp.
- Instant Push = clicking an instant post push notification on mobile
- In-app = clicking an in-app notification in the Smarp web app
- Content Booster - RSS = clicking to open a post from a Smarp RSS feed
- iFrame = clicking to open a post from an embedded Smarp iFrame widget
- N/A = Reads before 1st of October 2021 as reads before this date were not tracked to a source.
The basic graph will show the largest sources for reads in your company Smarp domain and if there are more sources than three, an 'Others' option will be displayed. If you click on 'Others', you will be able to see a breakdown of the smaller sources for reads in your company Smarp domain and their percentages as a part of 'Others'.
Unlike the other pie charts, you cannot select a source for the other widgets in Workforce Insights to update and show you data for only the selected read source.