The Posts section in the Analytics helps you discover how well different pieces of content are being read by your Smarp users or how the content is working for your users' networks. The Posts section of the Posts & Users analytics will present you all the transactions associated with content during a certain time frame. In the basic view you can see:
- Titles of posts in your Smarp domain/group/channel
- Dates on which the posts were created on Smarp
- Performance metrics per post (shares, clicks, reactions and reach)
On the Overview view under Posts, you can sort the posts by clicking the headers of different metrics to get them in the order you want. In the screenshot below, we have sorted the posts based on Shares within the selected time frame so that we can see the posts that have been shared the most by our Smarp users.
In addition, you are able to see more detailed information for your posts on Shares & Clicks and Social Reactions by changing the view.
The Shares & Clicks tab will illustrate which portion of the shares and clicks are generated from individual networks. You can use this feature to see which posts are attracting most clicks from Twitter, for example. In the screenshot below, we have sorted the content to illustrate this.
Social Reactions, on the other hand, will list different kind of reactions which your content has received in different networks, including likes, hearts, comments, retweets and more.
If you want to dig deeper into the numbers of one individual post, you can click on the people icon next to the title of the post to open a drop-down with information per Smarp user. For example if you are wondering which of your users received the most clicks on their share of a specific post, you will find the answer in the drop down:
If you are having a trouble remembering what a post was about just from seeing the title in the analytics, you can navigate to the post on the Smarp feed by clicking on the post title. Clicking on the title will open a new browser window where you can see the full post on Smarp with its title, body, image, sharing messages, configured settings and more.
Please note some important things about the Posts analytics. The original publishing dates (the date on which a post is created on Smarp) of posts will not decide which posts you will see in the Posts analytics. For example, if your chosen timeframe of analysis is between 1st of February and 28th of February, you will see all the transactions that any post generated and all the posts that were published during this time. Even if one piece of content was published 15th of January (which is outside the 1 Feb - 28 Feb range), if it has still been shared during February, the content will be shown in the results.
The Users section of the Posts & Users analytics works almost the same way as the Posts section. You have all the same options available (Shares & Clicks and Social Reactions tabs) and we present the same key metrics there. The main difference is that you can analyze the results from your users' point of view, rather than from a content perspective. You can see who have been the most active sharers during a certain time frame, who has been able to attract most clicks and/or reactions, and more. In the basic view you can see
- The name of the Smarp user
- The date when they joined Smarp
- Performance metrics per user (shares, clicks, reactions and reach)
On the Overview view in the Users section, clicking the name of a user will provide you more detailed information on his/her shared posts. You could, for example, find out what kind of content he/she likes to share and what kind of content works well in his/her personal networks.
In addition, you are able to see more detailed information for your users and their transactions on by changing the view to Shares & Clicks or Social Reactions.
The Shares & Clicks tab will illustrate how your users' shares and clicks are generated per the individual networks they have shared to. You can use this feature to see where your users are sharing to most and where they are getting the most clicks from their networks. In the screenshot below, we have sorted the content to illustrate this.
Social Reactions, on the other hand, will list different kind of reactions which your users have received in for their shares per social network, including likes, hearts, comments, retweets and more.
If you want to dig deeper into the numbers of one individual user, you can click on their name in the list to open a drop-down with information and the Smarp posts they have engaged with. For example if you are wondering for which post a user received so many clicks, you will find the answer in the drop down: